As Half Acre’s first-ever Director of Marketing and Creative, I built a creative department that handles all our brand design, communications, and marketing needs. I’m responsible for the daily creative output across package design, social media, marketing programs, POS, branded apparel and merch, and consumer experiences – including collaborations and sponsorships. I work with a small team of designers to create everything ourselves.

I introduced a consumer-focused strategy to how we develop our product portfolio and plan for which style of beers we release to the public throughout the year.

During my time, we’ve introduced a new brand logo, redesigned and launched our six core brands, established a seasonal lager lineup, and a rotating IPA series.

We also crossed over into cannabis with Half Acre’s Second Setting edibles, flower, and pre-rolls.